Argos' top toy predictions for Christmas 2016 revealed.
Dear Santa...

Leading high street retailer Argos has unveiled its top toy predictions for Christmas 2016 wish lists.

Argos spoke to 1,000 children and 1,000 parents across the country to find out what is expected to be popular over the Christmas season.

Preschool highlights include:
  • Paw Patrol Air Patroller; Spinmaster,
  • VTech Toot Toot Drivers Goldmine; VTech,
  • Tiny Treasures Baby Doll; Chad Valley,
  • Design a Friend Tiffany; Chad Valley,
  • Snuggles My Dream Puppy; Character Options and
  • Fisher Price Codeapillar; Mattel.

“This year’s list shows just how much toys are evolving – lots of our Top Toys have their roots in parents’ Christmas Past," said Linzi Walker, chief toy buyer for Argos, commenting on the predictions. "Now they’ve truly moved on, with more sophisticated tech, realistic life-like functions and up-to-date pop culture references.

“We’ve progressed from the toy caterpillar that toddlers could pull across the floor, to one that starts infants on the road to clever coding. Where once there was a baby doll that simply looked like the real thing, we now have one that smells as sweet as a newborn,” she continued.

She adds: “With cross-generation appeal toys... households are expected to be lively and fun across the UK this Christmas.”

Argos also asked the children which toys they believe will star on Christmas wishlists in a decade’s time.

Almost a quarter predict self-building Lego (23%) and one in five believe that toys that can tidy themselves away will be festive must-haves in 2026. There’ll be more virtual reality games (41%), conversational robots (40%), toys that never run out of batteries (37%), and – for instant gratification – toys that appear magically in real life from their own imagination (10%).

The poll also revealed that construction toys are the most played-with toys (72%), with Lego named the favourite toy ever by 19% of kids.
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